Sainsbury’s remains committed to sourcing all our fish from sustainable sources. We offer the widest range of Marine Stewardship Council (MSC) products in the UK and were the first retailer to sell MSC-approved cod, which is one of the most popular but endangered fish species.

We are committed to stop selling all red-rated fish by the end of 2006 and have already removed the most high-risk species (skate and huss) from our stores. We also have also begun the process to stop selling any fresh fish caught in peak spawning season by offering frozen as an alternative – this process will be completed by Autumn 2006.

We are celebrating seasonality by making best use of species when they are plentiful through our ‘New in Season’ promotion. We also support the Seafish Responsible Fishing Scheme, and as soon as the scheme is fully operational, will require that all UK boats supplying Sainsbury’s be certified to this scheme.