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Our supermarkets are part of a long and complex supply chain. At every stage there are responsibilities that we take very seriously. Sourcing with integrity is important to our customers, communities, colleagues and investors.
‘Farm Promise’ milk
We launched a unique ‘Farm Promise’ milk supporting farmers with a guaranteed income to convert to organic. Read more about Farm Promise milk
Re-using waste CO2
We launched a scheme in NE England to grow tomatoes 52 weeks of the year, reusing waste CO2, so that customers can buy British tomatoes all year round. Read more about Re-using waste CO2
Organic produce
We are on track to source 70% of organic produce from the UK by the end of 2006. Read more about Organic produce
Fresh eggs moved
In line with our target of ensuring 70% of our eggs are from non-caged birds we moved all standard fresh eggs from caged to barn systems. Read more about Fresh eggs moved
High risk fish
We stopped selling skate and huss on sustainability grounds. Read more about High risk fish
Woodland organic eggs
We planted 1m trees to support our move to Woodland organic eggs. Read more about Woodland organic eggs
‘Taste of Britain’
We supported the Daily Telegraph ‘Taste of Britain’ campaign promoting British sourcing. Read more about Taste of Britain
British organic beef
We were the first supermarket to sign a partnership contract for British organic beef supply, thus giving certainty for the farmer. Read more about British organic beef
Fairtrade retailer
We are the leading Fairtrade retailer with record sales of over £1m during Fairtrade fortnight (March 2006). Read more about Fairtrade retailer
Fish spawning season
We began the process to stop selling any fish caught in peak spawning season – to be completed by Autumn 2006. Read more about Fish spawning season
Animal welfare standards
We removed Brazilian beef from our stores because it did not comply with UK or equivalent animal welfare standards. Read more about Animal welfare standards
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