Organic food
Sainsbury's has been named Organic Supermarket of the Year for the third year running in the Soil Association Organic Awards. We were also named Best Organic Supermarket by Here's Health magazine for the fourth consecutive year.
Our organic range was introduced in 1986 in response to customer demand and now has over 700 lines, from bread to baby foods. We are committed to increasing the proportion of our own-label organic food sourced from the UK and have exceeded our 2004 target of 65%. All our chicken, beef and pork, eggs, mushroom and milk comes from the UK, as does 70% of our lamb. The Soil Association's 2005 survey found that Sainsbury's was second only to Waitrose (which sells much lower volumes) in the proportion of UK-sourced organic food.
Organic food can cost more to grow and our prices reflect that. We do not make extra profit on organic food, nor do we subsidise it. We aim to work with suppliers and producers to reduce costs within the organic supply chain.
Customers can be confident that the organic label means what it says, because we insist on reliable certification. Our customers can trace the origin of all fresh organic fruit and vegetables back to the farm on which they were grown at www.jsorganic.co.uk, using a five-digit number printed on the product packaging. The website was extended to include poultry in 2004.
More information on our organic sourcing and range is available on our organic website.
