Our product ranges
We offer a range of food products to suit a variety of tastes and lifestyles. Our larger stores stock more than 23,000 food products providing an extensive choice for consumers, including low price ranges, healthy eating options and local and regional products. We also offer ranges of diverse cuisines from around the world, including American, Chinese, Indian, Italian, Malaysian and Thai. Our own-brand products make up 51% of our sales.
Taste the Difference
Our Taste the Difference range includes almost 900 lines from around the world, including everyday and seasonal foods. Four of the ten best-selling lines at Christmas 2004 were from this range. The food in this range is grown or produced with the extra time, care and attention needed to bring out its full natural flavours. We use fresh, good quality ingredients and natural processes to deliver the best tasting products.
Just Cook
We launched this chilled range for customers who want to eat fresh food but don't have enough time to cook from fresh. These dishes are fully prepared ready for cooking, with healthy levels of fat, calories and salt, and no artificial ingredients. Innovative packaging keeps the ingredients fresh. A Fresh to Cook range has also been introduced in 108 stores, extending Just Cook into fresh vegetables.
Sainsbury's Basics
Our Low Price range, relaunched in 2005 as "Basics", features food and non-food products, including many healthier food lines such as fresh produce. We are extending the range from 380 products to 500. Basics products may have different specifications from a comparable standard product and may be of a different class (eg vegetables) have greater variation in size (eg chicken pieces) or be produced more economically (eg UHT milk). The range carries full nutritional labelling and tips on healthy eating, where possible.
Be Good To Yourself
The Be Good To Yourself range, introduced in 1999, offers great tasting food specially developed to be lower in fat. Products are either less than 3% fat or at least 50% less fat than standard. Calories, added sugar, salt and saturated fat levels are carefully monitored and additives are restricted where possible. The range consists of more than 300 products from sandwiches and snacks to ready meals and desserts. We reduced prices on roughly half the range in March 2005.
Blue Parrot Café
Launched in 2001, Blue Parrot Café is a range of around 60 healthier foods specifically designed to appeal to children. Blue Parrot Café foods contain restricted colours and/or preservatives; only natural flavourings; controlled fat and salt levels and no flavour enhancers. The range also includes some organic products. We worked with the Hyperactive Children's Support Group (HACSG) to exclude, where possible, specific additives that may be associated with hyperactivity in children. During 2005 we will review this range as part of our determination to meet children's dietary needs.
Freefrom
Freefrom, launched in 2002, was the first specially produced supermarket range of products free from gluten, wheat or dairy ingredients. The range includes more than 35 products. See more on Freefrom in the healthy eating section of www.sainsburys.co.uk/healthyeating.
Organic foods
Our organic range was introduced in 1986 and now includes over 700 lines, from bread to baby foods. We are committed to increasing our UK sourcing and customers can trace the origin of all British and worldwide fresh organic produce back to the farm on which it was grown at www.sainsburys.co.uk/organics. See more on organic food.
Regional foods
We have a dedicated team to source locally produced foods from throughout the UK and we now offer over 3,500 products. By helping smaller suppliers deliver quality specialist products to a wider market we make a significant contribution to local economies. See more on encouraging local sourcing.
Fairtrade products
We stock a wide and increasing range of Fairtrade products, with 40 so far. Flowers and wine are among the latest additions. The Fairtrade mark is an independent consumer label that guarantees a fair deal for marginalised workers and small scale farmers in developing countries. See more on labour issues.
